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Why are there online internet surveys and who pays the survey takers? At base is the fact that the economies of the U.S.A. and other industrialized "first world" countries are market- driven. That is, the consumer is king. The consumers vote in the economic popularity contest and select the products and services they want. In doing so they reward the producers of those products and services. So the producers of products and services are dying to know just what the consumers are going to want next. You see, there is a time lag here. The producers produce, THEN the consumers buy. If the producers misjudge what the consumers are going to want, they are in big trouble, with inventories they can't sell. If they judge correctly, they get rich. So they hire market research people to tell them what people want. Of course they must get specific and ask questions pertinent to their products and aimed at the segment of the population that buys their stuff. And the market researchers get paid to make surveys to find out the answers their big company clients want. And to get people to sign up, give their demographic info and actually take the surveys, the market researchers, or the survey makers they hire, offer rewards including cash and points that can be redeemed in cash. So the money comes from the producers of goods and services, channelled through the market researchers and their contracted survey makers to the people that actually fill out the questionnaires.
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